Activation kit (for nonprofits)

Everything you need to introduce, explain, and share your nonprofit's custom DAF program with your donors.

Below you'll find materials that are designed to be a starting point as you begin sharing your DAF program publicly. These resources are built to provide key language about the DAF program that you can take and make your own, incorporating into your branding and communications.

Overview Flyer — content that introduces donors to your nonprofit's DAF program, including the definition of a donor-advised fund, key benefits of your program, and how donors can open an account.
Example Donor-Facing Two-Pager — example of a designed collateral piece that introduces a custom nonprofit DAF program, highlights distinctions of this DAF, and provides instructions for getting started. Ideal as a leave-behind for meetings or to pass along digitally.
FAQs — curated list of common donor questions with clear, accurate answers, ready to adapt to your nonprofit's voice and specific DAF program details.
Webpage Language — ready-to-use copy and bullet points for building a webpage for your nonprofit's DAF program or adding information about the DAF to your nonprofit's website.
Internal Donor Communications — sample outreach language. Could be worked into email communications and includes top FAQs.